What publishers could learn from Moleskine’s blank books

Cake and Fine Wine

I’ve got my fingers in a lot of pies, and some of them are literary – working with publishing houses on their marketing. This post, then, isn’t about food – though it could and should apply to cookery publishers. It’s about books. If you’re still with me, read on.

The clever editors and production teams in publishing houses labour to great ends over the contents of their books. So they might baulk at being compared with a company which turns out nothing but blank pages – but they’d be wrong not to look at the chance to learn from Moleskine.

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The producer of high-end stationery and notebooks  has, in the face of an an increasingly paper-free, digital world, grown into a hugely profitable business. Moleskine recently announced that it will go public at the Stock Exchange in Milan, floating at £280m.

How has this happened, apparently against all odds, and…

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